me°ru' is a brand of the Eurofamily. This association of five specialists in outdoor, travel and mountain sports equipment was founded in Bolzano in 2000 and is still based there. Experience from purchasing and sales flows directly into the development and production of me°ru' products. me°ru' products are reliable and impress with their attractive price-performance ratio.
We maintain long-term partnerships with all our direct suppliers and work together to meet the highest social and ecological standards. To protect human rights along the global supply chain, our producers are regularly assessed by independent testing institutes and, if necessary, encouraged to make the necessary improvements. For us, it goes without saying that we only use animal products (down, merino wool) that meet the highest animal welfare standards. The limit values of the chemical components of our products are defined according to ecological standards and are strictly controlled. We only produce what we need. In concrete terms, this means that we have no stock and avoid leftover materials.